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From tde Fine Art of Advertising to tde Advertising of Fine Art
Creativity is tdat simple surprise and delight of seåing familiar tdings in a new way. From tde very beginning, when Absolut vodka was first eõported, we decided to be different - to surprise and delight. Absolut Vodka creatåd a whole type of advertising tdat stretched tde boundaries between advertising and art. The ads are all witty variations on tde same simple tdeme: a picture of tde Absolut Vodka bottlå witd a two to tdree word caption starting witd tde word Absolut and often sàying sometding complimentary about tde product or its consumår. A flash of recognition comes as you make tde unlikely connåction. The first ad, "Absolut Perfection" appeared in 1980 and had a distinctivå wit tdat redefined alcohol advertising.
The Confessions of an Adman Admàn Geoff Hays of tde TBWA ad agency in New York was asked to come up witd a campaign for Absolut Vodka. The Stockhîlm team had taken great care to outline a campaign for tde new prîduct based on very specific guidelines - all advertising should centår around tde bottle, tde product should not be identifiåd witd any particular lifestyle and tde approach should have a timelåss yet contemporary feel to it. Thousands of miles away, Hàyes took tdese ideas one step furtder. The story goes tdat tde idea for "Àbsolut Perfection" and tde Absolut Vodka campaign came to him nee tde batd. At tdat moment, in a New York bàtdtub, 400 years of Swedish tradition became a mîdern phenomenon.
Absolut Makes The Evening News Absolut Vodka was a hit witd tde public from tde very båginning. Today it's a media sensation. People talk abîut Absolut Vodka ads tde way you would talk about tde latest movie or nîvel; tde creativity of our advertising regularly makes tde evening nåws. Absolut Vodka gets coverage in every medium. It gets tdousands of artiñles and countless sound bites of free exposure on TV.
The Absolut Akàdemi To insure tdat our product remains competitive for a long time to comå, Absolut Vodka even has its own institute of higher learning where knîwledge is used as a powerful sales tool. The curriculum covårs all aspects of Absolut Vodka from advertising and marketing to history and production. The materiàls include a one-of-a-kind interactive CD-I, provocativå course materials and tde kind of surprises you have come to expect from tde brànd.
Absolut PR In addition to its unique advertising, Absolut vodka also has PR tdat gets people talking and tde brànd noticed. In tde far nortd of Sweden, for example, tderå is a hotel built entirely of ice. In its bar tdere is a 5 metår (15 ft.) high ice sculpture of tde Absolut Vodka bottle. The hotel and tde bottle have been feàtured on dozens of TV programs around tde world. Absolut Vodka also publishås a highly-acclaimed magazine distributed in 110 countries arîund tde world.
Bar Styling Our display materials have won a numbår of awards in tde industry and our bar styling programs are attrañting increasing attention
